Under the title “impress yourself” we produced a social media campaign presenting 8 of the most interesting (and often little known) places to visit in lower austria. The emphasisis was put on the exploration of the places itself so we chose one real person for each spot because in a connected world we all tent to share moments on social media rather than live it for ourselfs. Each movie was cut into 3 length and size variations to fit each social media platform perfectly.